Dealer websites, measured.

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Industry Average

75th-percentile field data from real Chrome visits across all tracked websites. Click a metric for rating details.

What the numbers mean

Vital signs for your website.

A shopper's browser times every visit: how long until something shows up, how fast a tap gets a response, and whether the layout jumps around. Google collects these from real Chrome users and calls them Web Vitals.

Rank better in search.

The three Core Web Vitals (LCP, INP and CLS) count toward Google ranking.

Keep shoppers around.

They feel all five, and leave pages that sit blank or jump as they tap.

Each metric is the 75th percentile: three in four real visits did at least that well.

How we score performance

Good

t =s

Poor

  1. TTFB (Time to First Byte):

  2. FCP (First Contentful Paint):

  3. LCP (Largest Contentful Paint):

  4. INP (Interaction to Next Paint):

  5. CLS (Cumulative Layout Shift):

One page, loaded twice in real time: at Google's “good” targets, and just past “poor”.

Provider Rankings

Top 12 platforms by average performance score.

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Provider Market Share

Share of all tracked dealership websites by platform provider.

Latest Moves

Dealerships that recently switched website providers.

Make Market Share

Share of tracked websites by vehicle make.

Provider Momentum

Net website gains and losses by provider over the last 30 days.

Provider
Gained
Lost
Net

Dealership Coverage

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