Knowledge Base
We provide a comprehensive evaluation of over 15,000 dealership websites across the, analyzing their performance based on speed, responsiveness, and stability.
This document details our methodology for calculating the performance scores, the metrics involved, and their respective importance.
Our scoring system utilizes six key metrics derived from web performance best practices. Each metric is assigned a weight based on its impact on user experience.
Measures the time from page load to the first content rendered. Lower FCP improves perceived load speed.
RANGE:
1000ms - 6000ms
WEIGHT:
1000ms - 6000ms
Captures the time from user interaction to response. Essential for interactive sites.
RANGE:
50ms - 600ms
WEIGHT:
50ms - 600ms
Indicates the load time for the main content. Key for retaining user attention.
RANGE:
1000ms - 8000ms
WEIGHT:
1000ms - 8000ms
Measures visual stability; lower CLS means fewer unexpected layout shifts.
RANGE:
0 - 0.8
WEIGHT:
0 - 0.8
Assesses the server response time. Faster TTFB means a quicker start to loading.
RANGE:
250ms - 3000ms
WEIGHT:
250ms - 3000ms
Evaluates the responsiveness to user interactions. Crucial for a smooth user experience.
RANGE:
100ms - 1000ms
WEIGHT:
100ms - 1000ms
Each metric contributes to the total score based on its actual measurement against our established 'best' and 'worst' values. The contribution of each metric is calculated as follows:
The performance score provided by DealerDB reflects a holistic view of a website's health, focusing on elements that directly affect user experience. Improving these metrics can lead to better user engagement, satisfaction, and ultimately, higher conversion rates.
For specific improvement strategies and more detailed explanations, dealerships are encouraged to consult resources such as Google's web performance guides.